Case Archives

To celebrate Prada Beauty’s launch in the Nordic market, we brought the brand to life through a carefully curated experience designed for press, influencers, and brand ambassadors. The event featured an exclusive masterclass with makeup artist Lynsey Alexander, followed by an intimate dinner set against a breathtaking view – all reflecting Prada Beauty’s signature eleganceContinue reading “Prada Beauty Launches in the Nordics”

This Christmas, Pepsi eased holiday stress with four festive activations. First and foremost, we helped Danes conquer Christmas-shopping stress by dispensing pre-wrapped presents from our Pepsi Gift Machines. Second, we wrapped their own gifts – in Pepsi style, naturally. When they needed a breather, we invited them to glide onto our Pepsi Ice Rink withContinue reading “Pepsi Gift Machines”

Transforming product launch into a sensory brand playground that attracted crowds across four capital cities. We created a striking pink pop-up experience for YSL Beauty’s LOVESHINE Plumping Lip Oil Gloss that traveled through Copenhagen, Stockholm, Oslo, and Helsinki. Beginning at Copenhagen’s sophisticated Ofelia Plads, the activation combined professional makeup services, interactive games with beauty prizes,Continue reading “Transforming product launch into a sensory brand playground”

This one is hard to translate into English. Maybe even impossible. But we made a bus for Wasa as part of the Out Of Home Media competition. And now, in Danish: Vi fik en re-bus ud på de københavnske gader. En bus, der kan være lidt svær at “knække” ved første øjekast – men heldigvisContinue reading “Wasa”

Transforming sun protection awareness through waterborne sampling that reached consumers where UV exposure doubles. We brought La Roche-Posay’s advanced Anthelios UVMUNE SPF50 sunscreen directly to consumers on Copenhagen’s harbor, where water reflection can double UV exposure. A custom-designed Anthelios boat spent the entire month of June roaming the harbor, intercepting locals and tourists at peakContinue reading “Transforming sun protection awareness”

Amplifying Pepsi’s global rebrand through experiential retail that created authentic consumer connections. We transformed a raw Copenhagen space into an immersive Pepsi retail experience that became the city’s must-visit destination – attracting over 17,000 superfans across 9 days. Every visitor received “Pepsi Dollars” for games and raffles, turning passive brand exposure into active participation. ByContinue reading “Amplifying Pepsi’s global rebrand”

Transforming a signature brand event into an immersive theatrical mystery across Copenhagen. We created a multi-day experience built around the playful question: “Who Stole Halloween?” When NYX Professional Makeup Nordic secured hosting rights for the official European Halloween event, we developed a narrative where iconic villains from Catwoman, Poison Ivy, The Joker, Beetlejuice, Mr. FreezeContinue reading “NYX Professional Make Up”

Transforming a mascara launch into a movement that celebrated everyday people as stars. We designed five integrated activations that brought L’Oréal Paris “Big Deal” message to life across the Nordics. In Stockholm’s busiest square, we replaced celebrity projections with real people, giving them professional makeovers and transforming them into billboard stars. Combined with 3D installations,Continue reading “L’Oréal Paris”

Transforming skincare sampling into an immersive culinary experience during Copenhagen Fashion Week. We created the Vichy Collagen Café, a week-long pop-up that turned product education into culinary indulgence. Located in Copenhagen’s heart during Fashion Week, the café served collagen-enhanced lattes, ice cream, and macaroons that mirrored the benefits of Vichy’s Liftactiv Collagen Specialist. Combined withContinue reading “Vichy”