Turning a fashion brand into an aspirational culture. For Copenhagen Fashion Week, Les Deux and Zalando wanted an exclusive experience that strengthened Les Deux’s place in Copenhagen’s street culture. We took the streets to sea with a floating clubhouse where preppy style met old-school street. Bringing the right people together in an effortless, inviting atmosphere, we put the brand at the centre of a shared experience – turning Les Deux from something people wore into something they belonged to.