Copenhagen, Denmark
Wilders Plads 9A, 2nd Floor, 1403
Hello@heroagency.co
Tel. +45 31 31 44 99
PepsiCo + Royal Unibrew
Services //
Creative + Concept + Build-up + OOH
Contact //
Martin Thurnbull Thomsen
Insights //
Christmas isn’t always merry. Many Danes feel stressed during the holidays and long for peace, presence, and time to enjoy the season.
Assignment //

This Christmas, Pepsi eased holiday stress with four festive activations.
First and foremost, we helped Danes conquer Christmas-shopping stress by dispensing pre-wrapped presents from our Pepsi Gift Machines.
Second, we wrapped their own gifts – in Pepsi style, naturally.
When they needed a breather, we invited them to glide onto our Pepsi Ice Rink with silent-disco headphones.
Finally, at Copenhagen Central Station, our Pepsi Christmas Card Machine let travelers personalize cards for loved ones – and grab a festive snack pack for the journey home.

Client //
L'Oréal Paris
Services //
Concept + Guerrilla marketing + Creative + OOH
Client //
YSL Beauté
Services //
Brand activation + Pop-up retail + Sampling + Consumer engagement
Looking to create brand experiences that move people?
Hero Agency B-Corp Certified Logo
Hero Agency, Copenhagen, Denmark
Wilders Plads 9A, 2nd Floor, 1403
hello@heroagency.co
Tel. +45 31 31 44 99
@
Follow our work right here
Instagram / LinkedIn