Transforming product launch into a sensory brand playground that attracted crowds across four capital cities. We created a striking pink pop-up experience for YSL Beauty’s LOVESHINE Plumping Lip Oil Gloss that traveled through Copenhagen, Stockholm, Oslo, and Helsinki. Beginning at Copenhagen’s sophisticated Ofelia Plads, the activation combined professional makeup services, interactive games with beauty prizes, content creation spaces, and strategic sampling: All designed to generate social buzz while driving traffic to flagship stores through incentives like product trials, exclusive minis, and engraving services.