Transforming skincare sampling into an immersive culinary experience during Copenhagen Fashion Week. We created the Vichy Collagen Café, a week-long pop-up that turned product education into culinary indulgence. Located in Copenhagen’s heart during Fashion Week, the café served collagen-enhanced lattes, ice cream, and macaroons that mirrored the benefits of Vichy’s Liftactiv Collagen Specialist. Combined with influencer events, street sampling, and Nordic-wide distribution, we created a 360-degree experience that made skincare science deliciously memorable.